Saturday, 27 June 2015

Industrial Training In Web Designing


  1. Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas ofweb design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.Design is the process of collecting ideas, and aesthetically arranging and implementing them, guided by certain principles for a specific purpose. Web design is a similar process of creation, with the intention of presenting the content on electronic web pages, which the end-users can access through the internet with the help of a web browser.
  2. Elements of Web Design
  3. Web design uses many of the same key visual elements as all types of design such as:
  4. Layout: This is the way the graphics, ads and text are arranged. In the web world, a key goal is to help the view find the information they seek at a glance. This includes maintaining the balance, consistency, and integrity of the design.
    Colour: The choice of colours depends on the purpose and clientele; it could be simple black-and-white to multi-coloured design, conveying the personality of a person or the brand of an organization, using web-safe colours.
    Graphics: Graphics can include logos, photos, clipart or icons, all of which enhance the web design. For user friendliness, these need to be placed appropriately, working with the colour and content of the web page, while not making it too congested or slow to load.
    Fonts:  The use of various fonts can enhance a website design. Most web browsers can only read a select number of fonts, known as "web-safe fonts", so your designer will generally work within this widely accepted group.
    Content: Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

    Creating User-Friendly Web Design

    Besides the basic elements of web design that make a site beautiful and visually compelling, a website must also always consider the end user. User-friendliness can be achieved by paying attention to the following factors.
    Navigation: Site architecture, menus and other navigation tools in the web design must be created with consideration of how users browse and search. The goal is to help the user to move around the site with ease, efficiently finding the information they require.
    Multimedia: Relevant video and audio stimuli in the design can help users to grasp the information, developing understanding in an easy and quick manner. This can encourage visitors to spend more time on the webpage.
    Compatibility: Design the webpage, to perform equally well on different browsers and operating systems, to increase its viewing.
    Technology: Advancements in technology give designers the freedom to add movement and innovation, allowing for web design that is always fresh, dynamic and professional.
    Interactive: Increase active user participation and involvement, by adding comment boxes and opinion polls in the design. Convert users from visitors to clients with email forms and newsletter sign-ups.
    Toronto web design professionals create excellent User Interface (UI) Design for a satisfying web experience. They use critical planning and analysis for the design and they pay attention to individual client specifications, converting the intricate process into a simple and elegant piece of art.
    - See more at: https://www.treefrog.ca/what-is-web-design#sthash.ivUDuejY.dpuf

Industrial Training In Digital Marketing


  1. Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media.As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

  2. 1- Internet marketing overview 
    • What is Internet marketing? 
    • Importance of internet marketing 
    • How Internet marketing works? 

    2- Website planning & development
     • Types of websites 
    • Essentials of a website 
    • Planning a website 
    • Professional appearance 
    • Easy to update 
    • Search Engine Friendly 
    • Difference between dynamic & static website 

    3- Search Engine Optimization, SEO- Search Engine Marketing, SEM 
    • What is SEO 
    • What is SEM 
    • Why we need SEO& SEM 
    • What are search engines 
    • How search engines work? 
    • Major functions of a search engine 
    • What is traffic? 
    • Different types of traffic 
    • What are keywords? 
    • Different types of keywords 
    • Tools to find keywords (paid & free) 
    • Google external tool 
    • Google trends & insights 
    • How to find relevant keywords? 
    • Keywords mix 
    • Steps in SEO 
    • On page optimization 
    • Keywords optimization 
    • Content optimization 
    • Internal linking 
    • Meta tags creation 
    • Basic HTML knowledge 
    • Creating sitemap 
    • Uploading sitemap on website 
    • Google webmasters tool 
    • Understanding key terms 
    • How to get a website index 
    • Quick indexing techniques 
    • Off page optimization 
    • What is page rank? 
    • How to increase page rank? 
    • What are back links? 
    • Types of back links 
    • What is link building? 
    • Types of link building 
    • Techniques of link building 
    • Directory Submission 
    • Articles marketing 
    • Blog marketing 
    • Press releases 
    • Social bookmarking 
    • Forums marketing 
    • Classifieds submission 
    • Google maps submission 
    • What not to do in link building? 
    • Checking your backlinks 
    • Local SEO 
    • Mobile SEO 
    • Top 5 free tools for SEO 
    • Top 5 paid tools for SEO 
    • Planning SEO of a website 
    • Monitoring SEO process 
    • Preparing SEO reports 

    4- Search Engine Advertising- PPC advertising 
    • Introduction to Ad Words – Google Ad words, Yahoo & bing adword 
    • Getting Started with Ad Words – How to set up account etc. 
    • Targeting – Search, Contextual or placement 
    • Creation of Effective Campaigns and Ad groups 
    • Creation of Banners using Display Builders 
    • Writing Compelling Ad Copies—Do’s and Don’ts 
    • Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques 
    • Insertion of Google Conversion code and its importance in Effective Campaigning 
    • Costs and Billing 
    • Tracking Ad Performance 
    • Optimizing Cost per Click 
    • Optimizing Ad Performance – Optimize Account & landing page 
    • The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc. 
    • Google Analytics code study and Insertion 
    • Google Analytics Report Study and Comprehension 
    • Creating Multiple Report Types 
    • Managing Client Accounts 

    5- Social Media Marketing 
    • What is social media? 
    • Understanding the existing Social Media paradigms 
    • How social media marketing is different than other forms of Internet marketing? 
    • Marketing on social networking websites 

       Facebook marketing 
       (a) Facebook profiles 
       (b) Facebook fan page creation 
       (c) Examples of good and bad fan pages 
       (d) How to increase fans on a fan page? 
       (e) How to do marketing on a fan page? 
       (f) How to engage fans on your fan page? 
       (g) Facebook advertising 
       (h) Understanding Facebook advertising 
       (i) Creating Facebook ads 
       (j) Best practices of Facebook ads 
       (k) How to increase your ROI from Facebook ads? 
       (l) CPC or CPM- How to pay for Facebook ads? 

       Linkedin Marketing 
       (i) What is linked in? 
       (ii) Understanding Linkedin 
       (iii) Company profile vs individual profiles 
       (iv) Marketing on linkedin groups 
       (v) Understanding linkedin groups 
       (vi) How to do marketing on linkedin groups? 
       (vii) Linkedin advertising & it best practices 
       (viii) Increasing ROI form linkedin ads 

       Twitter marketing
       (a) Understanding Twitter 
       (b) How to do marketing on twitter 
       (c) Techniques of twitter marketing 
       (d) Advertising on Twitter 

       Video marketing
       (a) Creating videos 
       (b) How to create videos 
       (c) Uploading videos on video marketing websites 
       (d) Using youtube for business 
       (e) Developing youtube video marketing strategy 
       (f) Advertising on youtube 
       (g) How to increase number of views of your videos 
       (h) Bringing visitors from youtube videos to your website 

       Blogging 
       (a) What is blogging? 
       (b) Benefits of blogging 
       (c) Types of blogging 
       (d) Benefits of each types of blogging 
       (e) Different platforms for blogging 
       (f) Creating your own blog- LIVE 
       (g) Best practices while creating a blog 
       (h) How to make your blog interactive for visitors 
       (i) How to do marketing of your blog 
       (j) Top 5 things that should be present in your blog 
       (k) What not to do while blogging? 
       (l) Showcasing few best examples of top blogs 

    6- Online Advertising 
    • What is online advertising? 
    • Types of online advertising 

      Display advertising 
      (i) Banner ads 
      (ii) Rich media ads 

      Contextual advertising
      (i) In-text ads 
      (ii) In-image ads 
      (iii) In-video ads 

    • What are the payment modules? 
    • Companies that provide online advertising solutions 
    • Tracking & measuring ROI of online advertising 
    • Assignment on allocating funds to various online advertising platforms 

    7- Email Marketing
     • What is email marketing? 
    • Biggest challenge in email marketing 
    • Legitimate/ opt-in email marketing 
    • Increasing email subscription/ opt-in list 
    • Using software’s to do email marketing 
    • Best practices of email marketing 
    • Writing a good email creative or html template 

    8- Mobile Marketing
     • What is mobile marketing? 
    • Biggest challenge in mobile marketing 
    • Using software’s to do mobile marketing 

    9- Google analytics 
    • What is Google analytics? 
    • Why analytics is so important? 
    • Setting up your website with analytics 
    • Fundamentals of Google analytics 
    • Monitoring bounce rate 
    • Setting up goals and funnels 
    • Tracking conversions 
    • Other analytics platforms 
    • Monitoring website performance 
    • Monitoring traffic sources 
    • Taking corrective actions if required 

    10- Integrated Digital Marketing Campaigns 
    • Complexities of planning, buying and executing a marketing campaign with all digital activities including display, search, affiliate, email, mobile and social. 

Friday, 26 June 2015

Industrial Training In Android Apps


Android Applications and its significance:
Few years back we have to write mobile application that hardly work on 6 – 7 devices mostly and now there are more than 250 android devices from various manufacturers. With 4 million android device activation each day this platform has already become the biggest implemented mobile operating system platform. Success of applications like Angry Birds, Paper Toss, Fruit Ninja and other Apps has drawn attention of many software development companies towards mobile development and particularly Android.
We are first in region to launch Android training in chandigarh. In this course you will learn to create application, Implement Basic UI, 2D graphics, Databases, Sensors,3D and Multi-touch etc. You will also learn to create game loops which is one of most skill demanding  applications. Netmax provides this android training in Chandigarh, Patiala, Ludhiana, Jalandhar and Bhatinda.

COURSE DETAILS:
Introduction
  • Basics of linux.
  • Key Concepts.
  • Embedded Linux and RTOS Quik Start.
Setting Andriod Development Environment
  • Installing Software Development Kit
  • Overview of SDK tools and Sample code
  • Using the Eclipse Andriod Developer Tools.
Andriod Application Development Launch
  • Using SDK emulator.
  • Runtime Configurations,Andriod Virtual Devices(AVDs).
  • Accessing the Andriod file system.
  • Pusing and Pulling files.
  • Accessing and filtering system logs.
  • Examining device processses,virtual machines and threads.
Andriod Basic Application Design
  • Desigining the Graphical User Interface.
  • Exploring 2D Graphics.
  • Storing Local Data(Internal Memory and MMC).
Multimedia
  • Playing and Recording video and audio.
  • Adding sound and video to applications.
  • Using the camera
Networking and Sensors
  • Internet Connectivity
  • Locating and Sensing(eg.GPS and Accelerarometer).
Databases
  • SQL database for applications.
  • Data binding
  • SQL lite
  • Content Provider
3D Graphics
  • Introductin to Open GL
  • Building Open GL Programs
Multi Touch
  • Multitouch User Interface
  • Multi-touch events
  • Drag and Pinch events
Testing,Signing and Publishing your Application
  • Test our application
  • Signing Certificate and API Key
  • Creating and attaching an icon and Label
  • Signing the application
  • Versioning your application
  • Publishing in the Andriod Market.

Industrial Training In PHP

Php training in chandigarh php training in chandigarh PHP Training php web application development1

PHP: Hypertext Preprocessor is a widely used, general-purpose scripting language that was originally designed for web development to produce dynamic web pages. For this purpose, PHP code is embedded into the HTML source document and interpreted by a web server with a PHP processor module, which generates the web page document. As a general-purpose programming language, PHP code is processed by an interpreter application in command-line mode performing desired operating system operations and producing program output on its standard output channel. It may also function as a graphical application. PHP is available as a processor for most modern web servers and as standalone interpreter on most operating systems and computing platforms.
Our PHP training Course includes
  • Basic of HTML, CSS & JavaScript
  • Core PHP 
  • MySQL Databases
  • Web Designing Tools
  • CMS – Joomla & WordPress
  • MVC – CakePHP
We provide Php training in Chandigarh and all our branch offices for Web-Developer as well as Web-Designing
Here is the detail for six week training.
  • Introduction to Web technologies, Web browsers
  • Integrated Development Environment
  • Working with Images and Styles in Web page
  • Table, list and linking with multiple pages.
  • Animation Frames and Forms
  • Insert menus in Web-page Using Menu Maker.
  • Introduction to Open-Source Technologies
  • WAMP server (Apache, MySql, Php)
  • Basics of PHP and some other stuff.
  • Creating Automated Dynamic Web-Site
  • Content Management Systems
  • Page Post Blog and Feed
  • Plugins and Gadgets (all in one seo, google xml sitemapm editor extender, tiny contact form, uligmate ga etc.)
  • Introduction to java-script.
  • Control Structures and User interface.
  • Javascript functions (inbuilt and user-defined)
  • Cascading Style Sheet
  • CSS with images and style

Industrial Training In Java



Why it is so important...

Six Weeks training is the first training joined by students. It can be considered the starting point of their career and student have to decide about which career option He/she want to choose. The student can evaluate their interest and choose which career according to that...

Core Java

Core Java course teaches OOPS, SQL Database and creating GUI desktop application.

Classes & Objects in java
  • Constructor and Destructor in java
  • Encapsulation and Abstraction in java
  • Inheritance in java
  • Polymorphism in java
  • java Packages.
  • Interfaces development in java.
Multithreading & Exceptions in java
  • Exception Handling in java
  • Multithreaded Programming in java
  • Coding Conventions
  • java’s Collection Framework.
  • Intro to Java API.
  • String & String Buffer Class in java.
Applets & AWT in java
  • Wrapper Class and application
  • I/O Basics in java
  • Applets in java
  • Introduction to Abstract Window Tool Kit (AWT) in java.
  • Project work and implementation in java.
Swings framework in java
  • Introduction to Swings framework
  • Difference between java Swings frameworks & AWT
Databases application in java
  • Introduction to SQL database and java connectivity
  • Introduction to JAVA Database Connectivity (JDBC) in Java programming.
  • Application of Java Database Connectivity (jdbc) in java programming.
MVC in java(introduction)
  • Introduction to MVC Architecture and frameworks
  • Project Work with mvc framework
Topic Covered under Advance Java
*** Complete core java is covered when a candidate join advance java
Application of Swing framework components
  • Menus and Menubars in swing framework
  • Tabbed pane in swing
  • using Dailog boxes in swing
  • Tables in swing
  • implementaing Progress bar in swing
  • implementing Slider in swing
  • Swing container and application
JDBC database connectivity
  • RDBMS concept in java
  • My SQL database connectivity in java
  • JDBC/ODBC Bridge in java
  • Database connectivity using DSN in java
Java Servlet in java development
  • Server side technologies in java development
  • Servlet Life cycle
  • Http & generic servlet
  • Using JDBC in servlet
Java 2 platform(j2ee)
  • life cycle in jsp
  • JSP architecture(Directives,Declaration,Scriptlets,Expression)
  • Developing dynamic webpages with jsp
  • html in JSP pages and its application
  • Mixing html with scriplets and its application
Hibernate framework application
  • Working on Hibernate framework
  • Hibernate framework , its advantage and disadvantage
  • Using Hibernate framework in a live application
JavaBeans API in java
  • Java Beans advantages and its application
  • Java Beans API detailed implementation
Struts framework (J2EE)
  • Struts framework Architecture and details
  • Struts frameworks Components
  • Internationalization in sturts frameworks
  • Validator Framework in stuts
  • Error Handling in framework
  • Database Connectivity in sturts framework
EJB (Enterprises Java Beans)
  • EJB detailed Architecture
  • Messaging in E java beans framework
IDE (Integrated Development Environment) used with java development
  • Edit Plus
  • Text Pad
  • Eclipse advance ide with java
  • Java Beans ide
MVC Architecture application
Client & Web Tier Architecture application
JSP Application deployment
basic Design and html
  • HTML application
  • CSS design
  • XML design
  • XHTML design
  • AJAX design
JSP application and development
  • Transactions Using JSP
  • Cookies & Session Management with jsp
jsp based project work ,Testing and Documentation of project