1- Internet marketing overview
• What is Internet marketing?
• Importance of internet marketing
• How Internet marketing works?
2- Website planning & development
• Types of websites
• Essentials of a website
• Planning a website
• Professional appearance
• Easy to update
• Search Engine Friendly
• Difference between dynamic & static website
3- Search Engine Optimization, SEO- Search Engine Marketing, SEM
• What is SEO
• What is SEM
• Why we need SEO& SEM
• What are search engines
• How search engines work?
• Major functions of a search engine
• What is traffic?
• Different types of traffic
• What are keywords?
• Different types of keywords
• Tools to find keywords (paid & free)
• Google external tool
• Google trends & insights
• How to find relevant keywords?
• Keywords mix
• Steps in SEO
• On page optimization
• Keywords optimization
• Content optimization
• Internal linking
• Meta tags creation
• Basic HTML knowledge
• Creating sitemap
• Uploading sitemap on website
• Google webmasters tool
• Understanding key terms
• How to get a website index
• Quick indexing techniques
• Off page optimization
• What is page rank?
• How to increase page rank?
• What are back links?
• Types of back links
• What is link building?
• Types of link building
• Techniques of link building
• Directory Submission
• Articles marketing
• Blog marketing
• Press releases
• Social bookmarking
• Forums marketing
• Classifieds submission
• Google maps submission
• What not to do in link building?
• Checking your backlinks
• Local SEO
• Mobile SEO
• Top 5 free tools for SEO
• Top 5 paid tools for SEO
• Planning SEO of a website
• Monitoring SEO process
• Preparing SEO reports
4- Search Engine Advertising- PPC advertising
• Introduction to Ad Words – Google Ad words, Yahoo & bing adword
• Getting Started with Ad Words – How to set up account etc.
• Targeting – Search, Contextual or placement
• Creation of Effective Campaigns and Ad groups
• Creation of Banners using Display Builders
• Writing Compelling Ad Copies—Do’s and Don’ts
• Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
• Insertion of Google Conversion code and its importance in Effective Campaigning
• Costs and Billing
• Tracking Ad Performance
• Optimizing Cost per Click
• Optimizing Ad Performance – Optimize Account & landing page
• The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
• Google Analytics code study and Insertion
• Google Analytics Report Study and Comprehension
• Creating Multiple Report Types
• Managing Client Accounts
5- Social Media Marketing
• What is social media?
• Understanding the existing Social Media paradigms
• How social media marketing is different than other forms of Internet marketing?
• Marketing on social networking websites
Facebook marketing
(a) Facebook profiles
(b) Facebook fan page creation
(c) Examples of good and bad fan pages
(d) How to increase fans on a fan page?
(e) How to do marketing on a fan page?
(f) How to engage fans on your fan page?
(g) Facebook advertising
(h) Understanding Facebook advertising
(i) Creating Facebook ads
(j) Best practices of Facebook ads
(k) How to increase your ROI from Facebook ads?
(l) CPC or CPM- How to pay for Facebook ads?
Linkedin Marketing
(i) What is linked in?
(ii) Understanding Linkedin
(iii) Company profile vs individual profiles
(iv) Marketing on linkedin groups
(v) Understanding linkedin groups
(vi) How to do marketing on linkedin groups?
(vii) Linkedin advertising & it best practices
(viii) Increasing ROI form linkedin ads
Twitter marketing
(a) Understanding Twitter
(b) How to do marketing on twitter
(c) Techniques of twitter marketing
(d) Advertising on Twitter
Video marketing
(a) Creating videos
(b) How to create videos
(c) Uploading videos on video marketing websites
(d) Using youtube for business
(e) Developing youtube video marketing strategy
(f) Advertising on youtube
(g) How to increase number of views of your videos
(h) Bringing visitors from youtube videos to your website
Blogging
(a) What is blogging?
(b) Benefits of blogging
(c) Types of blogging
(d) Benefits of each types of blogging
(e) Different platforms for blogging
(f) Creating your own blog- LIVE
(g) Best practices while creating a blog
(h) How to make your blog interactive for visitors
(i) How to do marketing of your blog
(j) Top 5 things that should be present in your blog
(k) What not to do while blogging?
(l) Showcasing few best examples of top blogs
6- Online Advertising
• What is online advertising?
• Types of online advertising
Display advertising
(i) Banner ads
(ii) Rich media ads
Contextual advertising
(i) In-text ads
(ii) In-image ads
(iii) In-video ads
• What are the payment modules?
• Companies that provide online advertising solutions
• Tracking & measuring ROI of online advertising
• Assignment on allocating funds to various online advertising platforms
7- Email Marketing
• What is email marketing?
• Biggest challenge in email marketing
• Legitimate/ opt-in email marketing
• Increasing email subscription/ opt-in list
• Using software’s to do email marketing
• Best practices of email marketing
• Writing a good email creative or html template
8- Mobile Marketing
• What is mobile marketing?
• Biggest challenge in mobile marketing
• Using software’s to do mobile marketing
9- Google analytics
• What is Google analytics?
• Why analytics is so important?
• Setting up your website with analytics
• Fundamentals of Google analytics
• Monitoring bounce rate
• Setting up goals and funnels
• Tracking conversions
• Other analytics platforms
• Monitoring website performance
• Monitoring traffic sources
• Taking corrective actions if required
10- Integrated Digital Marketing Campaigns
• Complexities of planning, buying and executing a marketing campaign with all digital activities including display, search, affiliate, email, mobile and social.
Industrial Training In Digital Marketing